HP Innovation Journal Issue 03: Summer 2016 | Page 20
INNOVATION SPOTLIGHT
Bringing the power of the
web press to the office
HP PageWide Technology has reinvented
the rules of printing
H
P PageWide Technology was perfected
with our multi million-dollar industrial
web press. Today, businesses around
the world print billions of pages per month with
these powerful, flexible, cost-saving systems.
Now, in an industry breakthrough, HP PageWide
Technology has been scaled to the office: raising
the bar on expectations for fastest speeds,
professional color, and greater energy efficiency
at the lowest total cost of ownership in its class.
HP PageWide: The journey from
production to office printing
This new class of HP PageWide printers and
multifunction printers (MFPs) offer businesses
a distinct competitive advantage. HP customer,
Downstream, is a visual design firm focused on
building branded environments. HP PageWide
business printers give them a competitive
advantage as they strive to exceed the needs
of their custom-
ers. For them,
how designs look
on paper is very
important, and
the HP PageWide
printer surpassed
their expectations
for speed, print
quality and lower
cost of ownership,
and has been a
great addition to
their tool set.
HP PageWide Enterprise
20 Innovation Journal · Issue 3 · Summer 2016
Evolution through scalable
technology
With 30 years of investment and a vision
to develop and reimagine the way we print,
HP PageWide Technology continually disrupts
industries with advancements in ink formula-
tions, paper transport, and most importantly,
scalable printheads. This technology evolution
was no small feat. Balancing print speed,
quality, and cost once meant sacrificing one
benefit to boost another. Today, HP PageWide
Technology overcomes these trade-offs with
innovative and scalable designs that deliver
what our customers need: quality and speed
together—at a significant cost advantage—all
built on proven technologies.
The consistent print quality, speed, and
reliability of HP PageWide printers is made
possible by HP Scalable Printing Technology
(SPT)—the latest generation of HP Thermal
Inkjet technology that employs ultra-precise
and proven materials, design rules, and
manufacturing processes. SPT brings to
printhead manufacturing the benefits of large-
scale, precision processes developed for the
production of integrated circuits. With SPT,
all parts of the
printhead, from
thin-film inte-
grated circuits to
thick-film fluidic
structures, are
defined using a
process known
HP PageWide web press
as photolithography, which can define very
small structures. The ink passages, chambers,
and nozzles in SPT printheads are produced
with sub-micron precision to deliver every
drop with uniform volume, speed, and tra-
jectory for consistent image quality.
Industry disruption, the HP
PageWide legacy
In a recent interview, Aurelio Maruggi, HP
VP and General Manager, Office & Versatility
Solutions, Inkjet & Printing Solutions, de-
scribes the profound transformation that
started with the introduction of the HP
PageWide web press at drupa, the print in-
dustry’s most important convention, in 2008.
HP PageWide Technology disrupted the offset
and digital printing press industry with a web
press that would deliver high volume, quality
printing at an economical cost per copy. That
announcement marked the beginning of an
unprecedented rise of a new technology
in the Graphics industry and, at the
same time, the sharp decline of