THE OUTLOOK : IT INFRASTRUCTURE

THE OUTLOOK : INSTANT INK legacy systems may be well understood , they can ’ t simply be upgraded overnight . New ways of working require modern technologies .

Unpredictability requires flexibility What employees really desire is flexibility — the option to stay home when it ’ s necessary , but remain connected with office life while they work remotely . Likewise , they should be able to choose where they work best , whether at home in relative quiet or amid the energetic vibe of the office .

Organizations need this flexibility as well . Long after the pandemic , companies will be dealing with a growing number of external factors beyond their control , and flexibility in work models enabled by a cloud-powered , modern IT infrastructure will be a necessity .

The transformation to a more secure , digital , cloud-based modern IT architecture is not optional for most organizations . Some 86 % of companies have already adopted a modern IT management strategy , according to HP research conducted by Forrester Consulting in 2020 . Imagine being able to get employees up and running faster with personalized , cloud-ready PCs that arrive with the employee ’ s applications , settings , and cloud registration and enrollment included — much like setting up a new mobile phone . Instead of reactive break / fix support that can leave an employee unproductive for days , a modern management solution allows IT to proactively address potential issues before they even know they have a problem .

With IT security protocols increasingly difficult to implement as physical work locations continue to fragment , an endpoint security strategy built on zero-trust principles and a more dynamic , cloudbased architecture to ensure timely and reliable patch management are more critical than ever to avoid employee frustration and potentially devastating data and financial losses .

How HP supports the new normal With in-depth analytics from the world ’ s largest telemetry database of more than 26 million devices , HP garners real-world insights on how to best support employees , regardless of where and how they work . This helps organizations take the guesswork out of implementing and supporting the transition from traditional IT strategies to integrated , employee-driven , cloud-first infrastructures . These are purpose-built to deliver secure , reliable , intuitive computing experiences for hybrid workforces that can evolve with the technology demands of the future .

For example , the HP Adaptive Endpoint Management solution , fully managed by HP service experts , provides the flexibility of a cloudbased infrastructure while supporting both modern and traditional application deployment and management . This lets organizations use a cloud-first approach to leverage existing investments .

Cloud-powered digital tools like HP Proactive Insights Experience Manager gather performance and usage telemetry data from both applications and devices , as well as benchmark employee sentiment , which helps managers keep a pulse on employee satisfaction when they can no longer walk the floor . This helps ensure a more effective work environment , higher employee engagement , and increased productivity .

The year 2022 and beyond will be an era of rebuilding and reshaping what life and work look like . IT will remain the hero at the heart of business , enabling the flexibility and experiences people and businesses need to be successful in the hybrid-work reality .

Diana Sroka

Global Head of Consumer Print Services

Why subscriptions and Print-as-a-Service are growth opportunities for HP .

“ I ’ ve had a winding road because HP provided so many interesting opportunities for what I ’ d call a nontraditional career path ,” she says . “ When COVID-19 happened , I said to myself , ‘ What do I want to be next ?’”

Today , she leads HP ’ s Instant Ink business , which is paving the way for one of the fastest-growing areas of the company : subscription services .

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