HP Innovation Journal Issue 11: Winter 2018 | Page 8
In just three years, HP reinvented
print in ways that few believed were
possible. Here’s how we did it and
how we lead the way forward.
REIMAGINING OUR FUTURE
HP Print is the quintessential reinvention story. It illustrates the power of our reinvention mindset,
as well as its enormous and endless possibility. It exemplifies how we creatively innovate and why we
continue to do so.
The reality is that three years ago, no one believed that there was growth in print. The industry said it was
a declining category. Others said it was irrelevant. HP saw it differently. We imagined a future where we
defined new boundaries for the industry. Where we refocused on HP’s foundation and reignited results
for both our employees and investors. Where we delivered the Power of Print to new heights across the
globe. And today, because of that vision, alongside our customer-first, partner-first strategy, HP Print is
defined by growth and consistent results.
YOY GROWTH
REVENUE
PROFIT
UNIT
+13%
+11%
+3%
+1%
-9%
+6%
+4%
+5%
+9%
-12%
-17%
FY18
FY15
FY18
FY15
FY18
LAUNCHING A PRINT RENAISSANCE
We envisioned a renaissance. A rekindling of print.
We set things in motion by reducing channel
inventory by $400 million and taking out $2 billion
of total costs. This enabled nimbleness and future
sustainability. It also proved that we know how to
manage headwinds and execute with rigor. needs. People expect to be surrounded by better
design and a consistent, smart experience. As the
industry leaders, we met, and continue to meet,
these expectations by defining a seamless “OneLife
experience”—fitting print into our digital path of
life—and enabling users to scan, copy, and print
anytime, anywhere.
But it was our belief that print has never been
more important to our digital lives that set the
stage for its reinvention. We saw how work styles
and lifestyles—we work from home and live
in the office—were changing expectations and This vision was prescient as our renaissance is
flourishing. Today, one in five customers depends
on their Instant Ink subscription—a number that
6
+7%
-4%
-8%
-10%
-15%
FY15
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