HP Innovation Journal Issue 11: Winter 2018 | Page 10

FIVE TRENDS DRIVING PRINT ONELIFE SMART SECURE AS—A—SERVICE PERSONALIZATION continues to expand. In the office, A3 and contractual are driving new growth opportunities while our Samsung acquisition, closed in the last fiscal year, catalyzed our trajectory. We continue to capture A3 unit share—now up to 9%, bolstered by momentum in the A4 business driving HP relevance in this market. In graphics, we’ve earned 10% page growth and won deals with the top ten global corrugated converters. ROBUST INNOVATION: THE PROOF IS IN THE DETAILS But the most impressive results are the specific innovations themselves. They sparked a renaissance for good reason. In our Home Print category, for example, we’ve innovated in new categories to inspire different consumer segments and provide unprecedented, newly designed print experiences. Beginning with the world’s first smart home printer. HP Tango was designed from the ground up—powered by smartphones and styled to complement the modern environment. It is voice-enabled, building on our industry-first, voice-activated printing systems across Amazon Alexa, Google Home, and Microsoft Cortana. It’s also powered by the HP SmartApp, our highly- rated smartphone app. The new Sprocket 2nd Edition breaks ground by increasing access to print. It features augmented reality and a “party mode” to collaborate on prints, which happen to be the highest quality smartphone prints we’ve ever offered. For the home office, our new LaserJet Pros are now the smallest laser printers in their class—the height of a pencil—combining the quality, speed 8 HP Innovation Journal Issue 11 and cost of laser with realities of the changing home office environment. But perhaps the most magical aspect of our innovation is, in fact, our range. While we create the best home printers, we can scale our capacity to innovate on some of the largest, most complex printers on the planet. Which is exactly where our graphics business excels. Here, HP is focused on transforming industries. It’s a multi-prong approach that leverages the quality, flexibility, and speed of digital printing— focused on the input and value to print service providers, but also customers who differentiate themselves by gaining supply chain efficiency, increasing speed to market, and using business innovation to open new markets. Among the greatest opportunities these capabilities provide are to the high-growth packaging and textiles sectors. We are already partnering with more than 300 brands to enable personalization of products, especially for Gen Z and Millennials who crave customization and build a more emotional connection with brands that provide relevance and meaning. The past 12 months saw an unparalleled birth of innovation in this space—from our new DesignJet Z Large Format Photo Printer, to the R-Series Printer that prints on new substrates like metal and wood, to the C500 that masters printing on corrugated packaging, to HP Piazza, a new print- on-demand system distributed across the world. The core HP technology for Piazza is already powering LSI, who prints 10 percent of the books in North America and 40 percent of all books sold on Amazon.