HP Innovation Journal Issue 11: Winter 2018 | Page 10
FIVE TRENDS
DRIVING PRINT
ONELIFE
SMART
SECURE
AS—A—SERVICE
PERSONALIZATION
continues to expand. In the office, A3 and
contractual are driving new growth opportunities
while our Samsung acquisition, closed in the last
fiscal year, catalyzed our trajectory. We continue
to capture A3 unit share—now up to 9%, bolstered
by momentum in the A4 business driving HP
relevance in this market. In graphics, we’ve earned
10% page growth and won deals with the top ten
global corrugated converters.
ROBUST INNOVATION:
THE PROOF IS IN THE DETAILS
But the most impressive results are the specific
innovations themselves. They sparked a
renaissance for good reason. In our Home Print
category, for example, we’ve innovated in new
categories to inspire different consumer segments
and provide unprecedented, newly designed
print experiences.
Beginning with the world’s first smart home
printer. HP Tango was designed from the ground
up—powered by smartphones and styled to
complement the modern environment. It is
voice-enabled, building on our industry-first,
voice-activated printing systems across Amazon
Alexa, Google Home, and Microsoft Cortana. It’s
also powered by the HP SmartApp, our highly-
rated smartphone app.
The new Sprocket 2nd Edition breaks ground by
increasing access to print. It features augmented
reality and a “party mode” to collaborate on
prints, which happen to be the highest quality
smartphone prints we’ve ever offered.
For the home office, our new LaserJet Pros are
now the smallest laser printers in their class—the
height of a pencil—combining the quality, speed
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HP Innovation Journal Issue 11
and cost of laser with realities of the changing
home office environment.
But perhaps the most magical
aspect of our innovation is, in
fact, our range. While we create
the best home printers, we can
scale our capacity to innovate
on some of the largest, most
complex printers on the planet.
Which is exactly where our
graphics business excels.
Here, HP is focused on
transforming industries. It’s
a multi-prong approach that
leverages the quality, flexibility,
and speed of digital printing—
focused on the input and value
to print service providers, but
also customers who differentiate
themselves by gaining supply
chain efficiency, increasing speed
to market, and using business
innovation to open new markets.
Among the greatest opportunities these
capabilities provide are to the high-growth
packaging and textiles sectors. We are already
partnering with more than 300 brands to enable
personalization of products, especially for Gen
Z and Millennials who crave customization and
build a more emotional connection with brands
that provide relevance and meaning.
The past 12 months saw an unparalleled birth of
innovation in this space—from our new DesignJet
Z Large Format Photo Printer, to the R-Series
Printer that prints on new substrates like metal
and wood, to the C500 that masters printing on
corrugated packaging, to HP Piazza, a new print-
on-demand system distributed across the world.
The core HP technology for Piazza is already
powering LSI, who prints 10 percent of the books
in North America and 40 percent of all books sold
on Amazon.