HP Innovation Journal Issue 10: Fall 2018 | Page 50
Our world is being digitally transformed
every day, and change is happening at
a staggering pace. As our channel partners’
and customers’ needs evolve, HP is
determined to invest in tools and training
to meet and anticipate those needs.
To accelerate into the future, every business will need
to transform their operations—creating new business
opportunities, new revenue streams and more engaged
customers. At HP, we look to the global socioeconomic,
demographic and technological trends shaping our world—
Megatrends—to anticipate customer needs and create solutions
that will drive digital transformation for our partners and
their customers. By understanding the digital transformations
shaping our world, HP can provide solutions, sales experiences
and tools that enable partners to engage with their customers,
anticipate their needs, and drive new business experiences.
PUTTING PARTNERS FIRST
We have one overarching objective that guides our
decisions and actions: to satisfy partner needs in order to
build sustainable customer and partner relationships. HP
is redesigning processes to satisfy the digital needs of our
partners and increase efficiency.
MEETING PARTNERS WHERE THEY ARE
Millennials and Generation Z (Gen Z) will make up the sales
force of the future. Born between 1995 and 2010, Gen Z has
not spent a day of their lives without the Internet, and they
were practically born with smartphones in their hands. When
it comes to technology, they are like millennials on steroids.
Innovation Journal Issue Ten
Today’s business environment is increasingly digital, mobile
and connected, and millennials and Gen Z are driving a change
in what defines work. They desire the freedom to work from
just about anywhere. These generations are always on the go,
and we’re constantly reinventing to ensure HP’s tools allow
our partners to be efficient with their time so they can focus on
their customers. The less time our partners have to spend on
administrative tasks, the more time they can be effective with
their customers.
SEAMLESS SALES
A core objective of our transformation at HP is to create
integrated digital experiences for partners, HP sales
representatives, HP operations and customers.
HP has developed a suite of digitally focused sales tools and
processes that work together in intuitive, powerful, experiential
and mobile ways from beginning to end. We refer to these as the
learn-to-earn continuum. Partners and HP sales representatives
experience a fully connected ecosystem of tools, processes
and resources to improve their ability to learn, plan, generate
demand, transact and earn. The HP Sales Central platform can
be accessed at http://www.hpsalescentral.com.
HP’s data-driven approach gives sales representatives and
partners intelligence at their fingertips and provides a
seamless and differentiated sales experience for customers.