HP Innovation Journal Issue 09: Spring 2018 | Page 18

E N D P O I N T S E C U R IT Y In this worsening threat landscape, endpoint devices are on the front line. From healthcare to manufactur- ing, from transportation to the home, from agriculture to critical utility infrastructures, endpoint devices are the first line of defense for the data and resources we care about. They are the interface between the physical and digital world, and a prime target for cyber attacks today, and for years to come. And the threat landscape will get worse. We are seeing a rise in firmware attacks, which are attacks on the software embedded in hard- ware that can provide an attacker with control over an entire system, undetectable by any security software. Even more worrisome, we are seeing an accelerat- ing trend in destructive attacks that target low-level firmware to disable hardware devices and render them inoperable on a large scale. In fact, in today’s threat landscape, buying hardware devices is already a secu- rity decision, as hardware provides the foundations and low-level security that is increasingly critical to any operating system, or software security solution, on and around endpoints. To address this increasingly sophisticated and destructive threat environment, HP has been leading the industry in designing systems and devices with security built in from the hardware up, to help protect, detect, and remediate attacks, with minimal interruption to users. We call this “design for cyber-resilience”: design- ing hardware-enforced security from the lowest level of firmware of an endpoint device and working up through the software stack and even management solutions. Design for cyber-resilience is meant to ensure that devices are not only built with protections, but that they can reli- ably detect successful attacks and recover from them. HP has been a leader in endpoint device security for over two decades, pioneering research, driving secu- rity standards with industry partners, and raising the bar of personal computer and print security, with many industry firsts. But this is only the beginning. Moving forward, HP is committed to continually strive to deliver the most secure devices, along with the solutions and services to help our customers use them securely, as well as lead and drive the entire industry forward. 18 Security starts with the devices at the edge.