their way into absolutely every device and service around us today . Making everything smarter and contextually-aware . Transforming businesses and industries . And leading to massive automation of our work and lives .

Everything secure

With everything connected and interconnected , security is more important than ever . The rampant rise in cybercrimes — over 1700 significant data breaches 6 in 2016 alone — will push cybercrime damage costs to $ 6 trillion 7 annually by 2021 . The damage to businesses from theft of intellectual property alone exceeded $ 160 billion 8 in loss due to hacking .

In this degrading threat landscape , endpoint devices are on the frontline . Whether it be a personal computer or a printer , or any computing device that we use in our day-to-day lives . From healthcare to manufacturing , from transportation to the home , from agriculture to critical utility infrastructures , endpoint devices are the first line of defense for the data and resources we care about . They are the interface between the physical and digital worlds , and a prime target for cyber-attacks today , and for years to come . And the threat landscape will get worse . We are seeing a rise in firmware attacks , which are attacks on the software embedded in hardware that can provide an attacker with control over an entire system , and are

6 Gemalto 7 CSO Online 8 Center for Strategic and International Studies

undetectable by any security software . Even more worrisome , we are seeing an accelerating trend in destructive attacks that target low-level firmware to disable hardware devices and render them inoperable on a large scale . In fact , in today ’ s threat landscape , choosing a device is already a security decision , as hardware provides the foundations and low-level security that is increasingly critical to any operating system , or software security solution , on and around endpoints .

To address this degrading threat environment , HP has been leading the industry in designing systems and devices that incorporate hardware-based ability to detect and remediate attacks , with minimal interruption to users .

We call this design for cyber-resilience : designing hardware-enforced security from the lowest level of firmware of an endpoint device and working up through the software stack and even management solutions . Design for cyber-resilience is meant to ensure that devices are not only built with protections , but that they can reliably detect successful attacks , and recover from them .

HP has been a leader in endpoint device security for over two decades , pioneering research , driving security standards with industry partners , and raising the bar of personal computer and print security , with many industry firsts . But this is only the beginning as we continue to innovate in security to protect our digital future and the many environments where endpoint devices are emerging in our cyber-physical world . Moving forward , HP is committed to continually strive

to deliver the most secure devices , along with the solutions and services to help our customers use them securely , as well as lead and drive the entire industry forward .

HP ’ s security initiative will be discussed in detail in the next issue of the Innovation Journal .

Digital transformation

Using Megatrends to guide digital transformation will help businesses align innovation with investment in new capabilities , analytics , business models , and workflows . Enabling customers , partners , and employees to add value , and more effectively compete in an ever-changing digital economy .

These trends will transform where we work , how we work , and collaborate . It will require businesses and industries to rethink how they engage with employees , customers , and partners around the globe . Business will be driven to innovate and create new business models to stay relevant and competitive . The way we manufacture , sell , and support products will be revolutionized .

Driving us to transform our businesses , our way of thinking , and shaping our future human experiences , Megatrends are helping us reinvent the work of tomorrow , today . •

Andrew Bolwell is VP , Chief Disrupter , and Global Head of HP Tech Ventures , HP ’ s corporate venture arm focused on being the eyes and ears for HP in the startup and venture community .

@ andrewbolwell

Boris Balacheff is an HP Fellow and Chief Technologist for Security Research and Innovation . Boris leads the HP Labs Security Lab research strategy and is responsible for driving security technology innovation strategy with HP businesses .

Issue 8 · Winter 2017 · Innovation Journal 13