HP Innovation Journal Issue 07: Summer 2017 | Page 2

Digital transformation is a term that has been bantered around enterprises, small businesses, and technology com- panies for years now. In this day and age, almost every business has gone through some form of digitization, be it computerizing their processes, moving to online transactions and cloud-based services, or mobilizing their workforce. But digitization does not equal transformation. To truly trans- form a business, market or industry, you need to look at it from end-to-end, and the ecosystem that surrounds it, from designers to manufacturers, to suppliers, partners, and customers. At HP, we take this holistic view of digital transformation very seriously. From how we develop our products and services, to the collaborative relationships we build with our partners and customers. Putting digital transformation through a 360-degree lens we can imagine not only how we can help our customers be more successful today but for years to come. In this issue of the Innovation Journal, we will provide a glimpse into how HP is transforming a variety of industries through 2D and 3D digital print- ing and new print services. Working together with partners and resellers, HP is helping customers reimagine how they do business, and in doing so creating better business outcomes. Digital transformation goes beyond technology and processes, it’s also a state-of-mind, a willingness to adapt and open yourself up to new possi- bilities. Shell has been a customer and collaborative partner for years and HP was thrilled to see how they are encouraging and celebrating students around the globe to have that same mindset with the Shell Eco-marathon. They are inspiring today’s youth to explore new ways of to design and build the potential energy-efficient cars of the future. These are exciting times we are in and I can’t wait to see the various indus- try metamorphoses we create together.   Shane Wall Chief Technology Officer and Global Head of HP Labs 2 Innovation Journal · Issue 7 · Summer 2017