HP Innovation Journal Issue 04: Fall 2016 | Page 25
SPECIAL REPORT
Printing peace: HP at the Olympics
on its HP Latex 360 printer.
The posters were printed
on recycled paper with en-
vironmentally friendly, wa-
ter-based HP inks. With HP
Latex technology, the prints
12 August 2016
emerged completely dry
for immediate lamination
Martin Luther King Jr. speak-
and same-day delivery to
ing in Washington, D.C., in
their venue. (The quality of
1963. The fall of the Berlin
HP Latex prints is so vivid,
Wall in November 1989.
they’ve been known to go
Olympians from North
missing.)
and South Korea march-
T h e lo c a l G r a p h i c s
ing together in the “Parade
Solutions Business (GSB)
The General Osorio metro station in Rio de Janeiro, Brazil during the 2016 Summer Olympics.
of Nations” at the 2000
team worked closely with
Summer Olympics.
of peace, according to the International Peace Geka, Metro Rio, and professional photogra-
Three memorable glimpses of peace, Bureau, the exh ibit’s sponsor.
pher and International Peace Bureau member
reconciliation, democracy and justice — un-
Ashley Woods to get the posters mounted
forgettable experiences for those who lived Partners print posters
in time for the Olympics. Everything was
them in the moment. And now unforgettable for peace
ready to go by August 1, four days before
for many of us who didn’t, as well.
the Opening Ceremony.
They are just three of 125 historic events Rio is the 11th host city of “Making Peace.” In
The Rio exhibit is unique in being the first
and people from a century’s worth of photo- every city, what brings the arresting images on display in a metro station. Riders can view
graphs on display now in the General Osorio to life — and in nearly life-size format — is an the photographs throughout the Olympics
metro station in Rio de Janeiro, Brazil.
HP printing partner and its HP Latex printer. and until September 21, the International
The photographs, accompanied by de-
In Rio, HP print service provider Geka relied Day of Peace.
scriptions in several languages
HP has been a sponsor of
on large-format posters, com-
“Making Peace” since its 2010
prise an exhibit called “Making
debut in Geneva, Switzerland.
Peace.” The exhibit has been
After Rio, the exhibit will tour
hosted by cities around the
nine more cities before closing
world since 2010 and seen by
in Manchester, England, in 2018.
an estimated 1.2 million peo-
“We’re so proud to participate
ple. Its timing during the 2016
in the Olympic spirit in our own
Summer Olympics couldn’t be
way and showcase HP Latex
more appropriate.
technology at the same time!”
The posters tell the stories
said Renato Barbieri, GSB country
of large and small peacemaking
manager for Brazil.
efforts toward conflict resolu-
tion, nonviolence, social justice,
human rights, and sustainabili-
ty — the five essential elements Historic photos
During the 2016 Summer
Olympics visitors were able to
view the “Making Peace” exhibit
in the metro stations of Rio de
Janeiro, Brazil, with giant post-
ers printed using HP technology.
Issue 4 · Fall 2016 · Innovation Journal 25