HP Innovation Journal Issue 03: Summer 2016 | Page 21
conventional offset technology, with Print
Service Providers (PSP) directing new invest-
ments towards a technology that would allow
game-changing flexibility, productivity, and
cost-efficiency. Aurelio explains that PageWide
was a disruptor because of the ability to meet
customer’s emerging needs in terms of flexi-
bility (production quantities and supply chain),
customization and personalization. Digital
printing was not new at that time, but other
technologies, such as laser, were not able to
meet the speeds and high-volume needed
for mass production, especially for full color
printing. The HP PageWide web press was
able to deliver high volume, low cost and high
quality without compromise, enabling what
was called since then ‘mass customization’.
PageWide capabilities have benefited
multiple industries served by the HP Graphics
business unit, from publishing to packaging,
enabling profound transformations of supply
and value chains. In packaging, for example,
with the PageWide web press, brand owners
can produce boxes just in time, eliminating
wasteful inventory and unleashing the poten-
tial of unique marketing campaigns targeted
to individuals or time sensitive events.
A proven platform, scaled
for the office
HP PageWide Technology is changing the rules
of printing by delivering speed, quality and
cost with the reliability required by equipment
intended to operate 24/7. The success of HP
PageWide printers in the Graphics industry has
been thoroughly proven, with over 140 billion
pages printed to date and counting.
The big news today is that HP has taken
this proven platform and scaled it for the office,
creating a generation of PageWide business
printers ideal for hard-working teams of 5 to 15
people printing up to 7,500 pages per month.
HP customer, Excel Trust, is a real estate invest-
ment trust company that uses HP PageWide
printers for their high volume office printing. In
the very paper intensive industry, speed, quality
and cost are critical factors especially when their
office prints up to 150,000 pages per month.
These devices offer phenomenal produc-
tivity, outperforming in-class laser devices
for speed—up to 75 pages per minute (black
and color), and a first page out time of 7.1
seconds. They produce professional-quality
color documents that are water-, smear-, and
fade-resistant, for archival durability—perfect
for the office environment. And they deliver
all-around savings and lowest total cost of
ownership with less maintenance and fewer
replaceable parts than most lasers, and lower
energy consumption than in-class laser printers.
Innovative design enhancements
for the office
PageWide gets its speed by printing in a single
pass, but achieving reliable quality required
innovation and advancements in the design
of printheads, printhead service stations, inks,
and paper transport. To precisely place a dot
of ink, each nozzle must eject a drop when it is
required and within tight tolerances on speed,
direction, and drop weight. A service station in
the printer checks each nozzle’s performance
and determines if it is operating properly. Using
HP’s optical drop detectors—that can see
individual drops
inflight—1000s
of nozzles can
be checked ev-
ery second. The
service station
cleans, wipes,
and caps the
printhead, and
can restore noz-
zles to operation.
HP PageWide
printers needed a
HP PageWide Pro
compact, reliable
paper transport to produce fast, face-down,
correct-order output with built-in automatic
two-sided printing. HP designed a new paper
transport that effectively delivers reliable pa-
per pick-up, low jam rates, and continuous and
accurate movement of the paper in the print
zone. Two-sided sheets are printed and deliv-
ered to the output tray without smearing ink.
HP PageWide Technology enters the office
at a critical time in history and the opportuni-
ties are substantial. While we live in a world of
color, the modern office still prints about 80%
in black-and-white. With breakthrough color
cost for print PageWide Pro and Enterprise
printers, businesses are poised to reap the
benefits of color output in their day-to-day
communications. HP PageWide Technology
and the innovation it brings to the office will
continue to disrupt how many businesses
think about printing.
Learn more: http://bit.ly/IJ3_09
Issue 3 · Summer 2016 · Innovation Journal 21