HP Innovation Journal Issue 03: Summer 2016 | Page 2
Transformation is all around us these days:
fundamental changes to how we work, how we design and manufac-
ture products, how we approach healthcare and other professions.
In this issue we will explore how our physical and digital realities
are colliding and fusing to create new experiences, and transform
industries and processes. At HP we call this synthesis of our physical
and digital worlds Blended Reality. We are seeing early examples of
this transformation in manufacturing, where traditionally rigid bar-
riers between design, production and physical goods have become
porous, redefining design-make-build processes so dramatically as
to create a new Industrial Revolution.
The convergence of medical diagnostics and digital health are
leading to the disruption of established structures, processes and
partnerships in our healthcare system. In business across industries,
conventional sales models are being transformed by the measurable
influence of social media on customer relationships and purchasing
This issue explores each of those transformations, as well as how the
print industry is thriving in the digital age, the journey of HP web press
technology from production to the office, and how the HP Graphics
Solutions Services team is transforming the customer experience.
We are excited to release this issue to coincide with drupa 2016, the
largest print media tradeshow in the world. The print industry has
been going through its own major transformation, and this year’s
drupa event will put a spotlight on the new and future technologies
that are propelling the industry forward. HP will be showcasing our
Multi Jet Fusion technology and sharing our vision for the vital role
3D printing and immersive computing will play in that future.
An immersive and ubiquitously connected world is all around us,
presenting new advancements and opportunity every day. The time
is now to leverage this momentum to create richer experiences and
new ways of doing things.
Let’s shape the future together,
Chief Technology Officer and
Global Head of HP Labs
2 Innovation Journal · Issue 3 · Summer 2016