HP Innovation Issue 23: Summer 2023 | Page 8

THE OUTLOOK : GO BEYOND
James McCall
Chief Sustainability Officer
Rising to the challenge This is where HP can be at its most impactful . When it comes to making the world a better place , we ’ re not satisfied with just reducing our carbon footprint or building more circular products . That ’ s a step in the right direction . Still , our overarching drive is to better society , whether it means more trees , more educational opportunities , or more people given a chance to use their skills and talents fully .
“ Sustainability is a team sport , and to truly succeed , all our contributions are needed .”
This drive has been in our DNA since Bill Hewlett and Dave Packard founded the company in 1939 , and we ’ re doubling down as the world needs more support than ever before .
Go Beyond is a creative expression that encapsulates the ethos for our collective Sustainable Impact efforts . It aims to make it easier for customers to make more conscious purchase decisions . For instance , choosing products from a company that enables worker wellbeing , supports opportunity for advancement , elevates worker voices , and promotes workers ’ agency regarding their choices and careers . Selecting technology that is empowering creatives to produce culturally relevant books to help children learn to read in their mother tongue . Or opting for products made using recycled materials — including recycled plastic water bottles that are diverted from reaching our ocean .
Doing more than what is expected Go Beyond is also a rallying cry for everyone at HP to push beyond short-term impact to foster positive , lasting change through our innovations and initiatives . It starts with doing the right thing , in reducing our own environmental footprint .
In 2020 , we hit our goal of sourcing only third-party certified sustainable fiber for all HP brand paper and paper-based product packaging for PCs , displays , supplies , and home and office printers . We are now going beyond that , aiming to counteract the impact on forests of all paper — not just HP paper — used in our products and print services by 2030 .
Protecting and restoring forestland is critical for the environment . And it must be done hand-in-hand with the inhabitants of those areas to ensure long-term improvements by promoting sustainable livelihoods and equitable benefits for Indigenous communities . We ’ ve partnered with sustainability and environmental-focused organizations such as World Wildlife Fund ( WWF ), Conservation International , and the Arbor Day Foundation to achieve these objectives .
We know solving planet-size problems will not come from a single act of good , or a single company — instead it requires a true culture change . We ’ re seeing our customers and business partners around the world stepping forward , setting their own aggressive sustainable impact goals and purchasing products that are more responsibly sourced , have a lower carbon footprint , or that have a positive impact within communities . In fact , a 2022 report by Enterprise Strategy Group that surveyed 400 IT professionals at organizations in North America , the United Kingdom , Singapore , Australia , and New Zealand found that 85 % of enterprise professional respondents have screened out potential suppliers or products based on environmental , social , or governance-related concerns at least once .
As HP works to provide our customers with products and solutions that align with their values and business missions , we hope to inspire millions of others inside and outside HP to participate in this journey — to go beyond what is expected and to do more . Sustainability is a team sport , and to truly succeed , all our contributions are needed .
Positioning future generations to go beyond From our earliest days , environmental sustainability and social impact have been part of how HP has operated . The company ’ s founders truly wanted to make the world a better place . In fact , HP ’ s first corporate objectives included “ good citizenship — making contributions to the community ( and ) the environment in which we operate .”
The more we embrace Bill and Dave ’ s philosophies — and empower others to succeed — the more we position ourselves for sustainable success . If we all go beyond , we will create unlimited opportunities for future generations to replicate the spirit and generosity of these two visionaries .
Our choices now will empower the innovators and leaders of tomorrow so they can ensure that the planet , and its people , continue to thrive .
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