28
WO RLD-CHANGING IDEAS >>
240,000-square-foot warehouse in Plano , other workstations prepare the dozens of products that started as sheets fed through the Indigo presses . Once the prints are made , they ’ re sorted by barcode to their next step . The cards go to one assembly line and are paired with envelopes . Yearbooks from an elementary school in Baltimore are bound and covered , while images of a newborn from a photo shoot are trimmed and stacked .
“ Whether it ’ s how people express themselves through what they wear , what they ’ re posting online , or how they ’ re defining themselves , everyone wants to be unique and different these days ,” Nelson says . “ We see that demand in all our categories , and that ’ s why we ’ re looking to scale when needed .”
WORKING WITH HP has been critical to gaining that scale , with in-depth training services and problem-solving that give operators of the Indigo presses the expertise and solutions they need . “ They really offer us the biggest bang for our buck in terms of quality , and efficiency , and partnership , and cohesiveness with the two brands working together ,” says Herber .
It ’ s a collaborative relationship that ’ s deeper than just client and service provider , Sokol says . When he meets with colleagues at Shutterfly , they are able to work together to create innovative solutions to improve their products . Even when there are conflicts , that unique partnership leads to better solutions .
“ There ’ s such a strong base of trust and partnership ,”