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Investment in PET reclaimers infra .
SET UP PRECOMPETITIVE INVESTMENT FUND
LOCK IN CONTRACTS WITH RPET SUPPLIERS
Capacity of MRF and recycling infra .
Cost of recycling
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Volumes of PET processed |
Supply of food-grade rPET |
Share of food-grade rPET
Quality of PET recycling
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One might expect the front-runners to consist mainly of smaller enterprises , branded through their visible social or environmental missions . But most of them are actually global corporations that have gradually developed new business models that create both sustainability and long-term competitive advantage .
The core practice for SBM-I is an iterative innovation cycle , shown on the previous page . With each round , the company gains scale , experience , and market presence for its initiative ; these reinforce both the business advantage and the environmental and societal benefits generated .
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STEP |
Investment in MRF infra .
VERTICALLY INTEGRATE PET COLLECTORS / RECYCLERS
Consumer PET disposal in trash
PET waste in single stream
Cost of sorting
Consumer PET in single stream
Processing capacity of MRFs
Quality of MRF sorting
MRF input contamination
PET waste collected in DRS
Consumption growth
PET consumption per capita
Volumes of PET out of MRFs
Consumer PET collection in DRS
Total PET waste generated
MRF output contamination
Consuming population
Waste exports to China
Population growth
1Expand the Business Canvas So how can you bring this cycle to life in your company ? The first step is to develop a rich understanding of the broader stakeholder ecosystem in which the company operates and of the environmental and societal issues and trends that might affect this ecosystem . As part of this diagnosis , you explore the potential impacts of ecosystem dynamics and issues on your business model . This will allow you to identify a range of business vulnerabilities and opportunities tied to environmental and societal issues . Some of these are good starting points for focused SBM-I .
Look for difficulties , gaps , and risks to arise from the analysis . For example , your company ’ s own lines of business might contribute to the environmental or societal issue and impact the growth of the business today . Also , don ’ t just rely on your own thinking . Cultivate outsiders who can provide complementary and thought-provoking perspectives .
To understand what expanding a business canvas looks like in practice , consider the hypothetical example of a consumer packaged goods ( CPG ) manufacturing company engaged in a real-world dilemma : the toxic effect of plastic packaging on natural habitats , particularly in the world ’ s oceans . About 18 billion pounds of plastic waste enter the world ’ s oceans each year . This is equivalent to five grocery bags of trash on every foot of coastline . Plastic pollution causes extensive damage to life on land and at sea , including toxic contamination , strangulation ,
INFOGRAPHIC BY ELISABETTA CALABRITTO / LOVEBLOODCREATIVE . COM
Reprinted with permission © Boston Consulting Group 2021 . All rights reserved .
HP / INNOVATION / FALL 2021 29