THE OUTLOOK : PARTNER IMPACT
Consumers globally have made their expectations clear : Businesses must help solve critical social and environmental issues . Meeting that demand , while also forging deeper , emotional bonds with consumers , requires HP — and every company transforming for the future — to think beyond the blueprint .
Changing the mindset across our entire partner ecosystem As a large corporation with a vast ecosystem , HP has an outsized ability — and obligation — to support the kind of attitudinal change humans need if we are to live well on this planet far into the future . Our voluntary partner sustainability program ,
HP Amplify Impact , helps the partners we work with adopt an ambitious sustainability mindset , inclusive of environmental matters but also social equity issues as well . To date , more than 1,500 partners have taken the pledge , and more are joining each week .
Of course , the program has measurable goals and encourages the adoption of concrete commitments . A low-carbon economy and a more inclusive and equitable supply chain , for instance , are areas that can and should be quantified to create accountability . But equally important are the training and resources we provide our partners that help them assess their own relationship to sustainability and understand the imperative to adopt sustainable practices . In this pursuit , HP is happy to be an object lesson : We ’ ve determined that our own sustainability initiatives won us more than $ 1 billion in new sales in 2020 , the second consecutive year we ’ ve surpassed this milestone .
Having a strong , straightforward business case for sustainability is useful in opening business leaders ’ minds , but our connection to social and environmental responsibility has to go further than that . This is an instance in which doing the right thing — the just thing — for people and our planet is also good for business . That ’ s why we always emphasize the shifting social responsibilities of businesses and encourage everyone HP works with to embrace the evolving norms of sustainability-minded commerce . We do so because we know that emotions and values are more powerful and reliable motivators for progress .
“ HP has an outsized ability — and obligation — to support the kind of attitudinal change humans need if we are to live well on this planet far into the future .”
The reason we do the things we do Look at the consumers whose shifting habits forced businesses to further reckon with their sustainable impact . A critical mass of people around the world are making purchasing decisions intended to better the world .
Since the pandemic began ,
50 % of consumers are making more eco-friendly purchases , according to PwC . Gen Z and millennials are even more likely to make purchasing decisions based on social and environmental values . They are also willing to pay at least 10 % more for sustainable products . Notably , research shows that 73 % of millennial employees in the United States are involved in B2B purchasing decisions at their companies , with one-third exercising sole decision-making power .
Why sustainable purchasing decisions are gaining traction isn ’ t mysterious . Bettering the world affords consumers a greater emotional payoff ; they ’ ve established an empathetic connection with a larger community . Their loyalty will go to the companies that connect with their values .
That ’ s why I ’ m optimistic about society ’ s ability to face the multiple global crises at hand , ranging from extreme weather events to alarming levels of plastics pollution to humanitarian emergencies . I know once we build those critical emotional connections , the solution becomes something you can strategize your way through . I firmly believe that we can imbue our entire HP ecosystem , from our partners and customers to our suppliers and more , with a plan that resonates both intellectually and emotionally — and the world will be better for it .
50 % of global consumers
say they are more ecofriendly in their buying behavior than before the pandemic .
No . 1 driver
in customer experience is emotion .
1,500 + partners
to date have pledged to join HP Amplify Impact and transform their business operations for the better .
HP
HP / INNOVATION / FALL 2021 8