GEN Z IN THE UNITED STATES

49 % are racial minorities

4 out of 5

will not purchase products from a company they believe is sexist or racist

believe binary gender labels are outdated ; only 36 % of Boomers and 32 % of the Silent Generation agree

say government should do more to solve problems ; fewer than 5 out of 10 Boomers agree illustrations by SHIRA INBAR

Year the 82 million members of Gen Z will become the largest group of consumers in the United States

Purchasing power in dollars of Gen Z today

say the PC is one of their main sources of entertainment

SOURCES : MCKINSEY & COMPANY ( SEXIST / RACIST COMPANIES ); BIGEYE ( BINARY LABELS ); PEW RESEARCH CENTER ( ROLE OF GOVERNMENT ); BUSINESS INSIDER ( GEN Z CONSUMERS IN 2026 ); THE SHELF ( PURCHASING POWER ); HP ( ALL OTHER STATISTICS )

HP / INNOVATION / SUMMER 2021 13